Sharon ForresterThere's a kind of exhaustion that comes not from doing too much, but from thinking too much
Sharon ForresterThe salons that cut through the noise — the ones that build genuine reputations, attract the right clients, and grow sustainably — rarely do it by outspending their competition. They do it by being clearer, more intentional, and more human than everyone else. Here's how.
Sharon ForresterPricing is one of those topics that makes most salon owners quietly uncomfortable. Not because they don't understand it. Not because they haven't thought about it. But because changing prices feels risky. It feels like opening a door that might let clients walk out the other side.
Sharon ForresterIn most towns and cities, people aren't struggling to find salons. They're struggling to choose between them. Which means the question isn't just "can they find me?" — it's "when they find me, is what they see enough to make them pick up the phone?" That's a very different problem. And it requires a very different solution.