The Biggest Mistakes New Entrepreneurs Make (And How to Avoid Them!)
Starting a business is one of the most exciting things you’ll ever do—but let’s be honest, it can also be one of the most overwhelming.
Between wearing all the hats, chasing clients, and trying to figure out your pricing, it’s no surprise that so many new entrepreneurs get stuck, burnt out, or even give up before they’ve had the chance to grow.
But it doesn’t have to be that way.
The good news is that most early-stage mistakes are completely avoidable—with the right awareness and strategy. So let’s explore the top mistakes new entrepreneurs make (and how you can avoid them so you can grow faster, smarter, and with way more confidence).
1. Trying to Do Everything Themselves
Many new business owners fall into the trap of being the designer, marketer, tech support, and client delivery expert all at once. While it’s understandable in the early stages, this approach isn’t sustainable.
Avoid it by:
Learning to delegate early (even if it's just one task)
Investing in systems and automation
Getting support from a coach or mentor who can help you prioritise
You don’t have to do it all to be successful—you just have to do the right things.
2. Skipping Strategy and “Winging It”
Running a business without a plan is like going on a road trip with no map—you’ll end up lost, frustrated, and wasting a lot of fuel.
Avoid it by:
Creating a simple business strategy: who you help, how you help them, and your key offers
Setting clear revenue goals and marketing objectives
Reviewing your strategy every quarter
Clarity breeds confidence—and results.
3. Undercharging for Their Services
Many new entrepreneurs set their prices based on fear instead of value. But when you undercharge, you’re not only hurting your business—you’re setting yourself up for burnout.
Avoid it by:
Pricing based on your expertise, time, and value—not just competitors
Factoring in your business expenses and profit goals
Using tools like a budget tracker to stay on top of your numbers
You deserve to be paid well for the transformation you provide.
4. Focusing on the Wrong Tasks
Endless tweaking of your website. Hours spent designing a logo. Obsessing over fonts. Sound familiar?
These are comfort tasks that feel productive—but they often don’t move the needle.
Avoid it by:
Prioritising visibility, sales, and client delivery over “busywork”
Blocking out time each day for needle-moving tasks
Asking: “Is this activity bringing me closer to my goal?”
Progress beats perfection—always.
5. Not Knowing Their Numbers
Finances might not feel fun, but they are fundamental. If you don’t know what’s coming in or going out, it’s impossible to plan for growth.
Avoid it by:
Tracking income, expenses, and profit margins monthly
Using tools to simplify your budget and forecasting
Setting aside money for taxes, investments, and emergencies
When you know your numbers, you lead with power—not panic.
Final Thoughts
Starting a business is a learning curve—but it doesn’t have to be a painful one. By avoiding these common mistakes, you can set yourself up for success from day one.
If you’re ready to get clear, confident, and in control, grab your free Business Strategy Checklist—your roadmap to build a sustainable and scalable business.
Download your Business Strategy Checklist Here
You’ve got the vision—let’s build the strategy to match.
